What is Rival Marketing?

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.

Online, word of mouth can take on a life of its own. Social media, including blogs, videos, social networking and social bookmarking can tap into a massive user base unrivaled in the traditional marketing models. But it’s a thin line to walk when embarking on an online campaign, and the sales pitch has to take a back seat to the quality of the content to truly be effective. When word of mouth really builds steam and spreads across the net from user to user, and the content is created to specifically do that, it’s called viral marketing. The comparison to how a virus spreads throughout the body is often made, and if done correctly, this form of marketing can have a tremendous impact on the bottom line.